Privacy Policy
Last updated: 09 September 2026
Apex Performance Supply respects your privacy and is committed to protecting the personal information we collect and hold about our customers and website visitors.
This Privacy Policy explains how Apex Performance Supply collects, uses, stores and discloses personal information when you visit apexps.au, purchase products from us, contact us, create an account, subscribe to marketing communications or otherwise interact with our business.
For the purposes of this Privacy Policy, “you” and “your” refers to our customers, prospective customers and visitors to our website.
PERSONAL INFORMATION WE COLLECT
We may collect personal information when you place an order, create an account, contact us, make an enquiry, subscribe to communications or otherwise interact with Apex Performance Supply.
Depending on how you interact with us, the information we collect may include:
- Your name
- Billing and delivery address
- Email address
- Telephone number
- Account and login information
- Order and purchase history
- Product enquiries and correspondence
- Delivery and tracking information
- Payment transaction information
- Information you provide when requesting a return, warranty claim or customer service assistance
Payment card information is generally processed securely by our payment service providers and is not stored directly by Apex Performance Supply unless specifically stated.
We may also automatically collect technical information when you use our website, including your IP address, browser type, device type, operating system, pages visited, referring website and interactions with our website.
HOW WE COLLECT INFORMATION
Where practical, we collect personal information directly from you.
This may occur when you:
- Purchase products through our website
- Purchase products from us in-store
- Create or use an online account
- Contact us by telephone, email or through our website
- Subscribe to marketing communications
- Submit a warranty, return or other service request
- Interact with us through social media
- Participate in a promotion or competition
We may also receive information from third-party service providers involved in processing transactions, fulfilling orders or providing services on our behalf.
HOW WE USE YOUR INFORMATION
Apex Performance Supply may use your personal information to:
- Process and fulfil your orders
- Accept and process payments
- Arrange delivery, freight, click and collect or dropshipping
- Provide order confirmations and tracking information
- Respond to enquiries and provide customer service
- Manage customer accounts
- Process returns, refunds and warranty claims
- Communicate with suppliers where necessary to fulfil an order
- Maintain our business and accounting records
- Prevent fraud and protect the security of our website
- Improve our products, services and website
- Understand how customers use our website
- Send marketing communications where permitted
- Comply with legal, regulatory and taxation requirements
Where an order is being fulfilled directly by one of our suppliers, we may provide the supplier with information reasonably required to fulfil that order, such as your name, delivery address, telephone number and relevant order details.
MARKETING COMMUNICATIONS
Where you have subscribed to marketing communications or where otherwise permitted by law, Apex Performance Supply may contact you regarding products, special offers, promotions, new products or other information we believe may be relevant to you.
Communications may be sent by email, SMS, telephone or other electronic means.
You may unsubscribe from marketing communications at any time by using the unsubscribe option contained in the communication or by contacting us.
Transactional communications relating to an order, payment, delivery, warranty or customer service matter may still be sent where required.
USE OF AGGREGATE AND WEBSITE DATA
We may collect non-personally identifiable information about the way visitors use our website.
This can include information such as:
- Browser type
- Device type
- Operating system
- IP address
- Website traffic
- Pages viewed
- Products viewed
- Search activity
- Referring websites
- General website interaction data
We may use this information in aggregated or anonymised form to monitor website performance, improve our products and services, understand customer behaviour and improve the overall user experience.
COOKIES AND ANALYTICS
Our website uses cookies and similar technologies.
Cookies are small files stored on your device that allow websites to recognise your browser and remember certain information.
We may use cookies to:
- Keep items in your shopping cart
- Maintain your login session
- Remember website preferences
- Process online transactions
- Understand how visitors use our website
- Measure website performance
- Improve website functionality
- Measure the effectiveness of advertising and marketing
We may also use analytics services, including Google Analytics, to understand how visitors interact with our website.
Some cookies are required for essential website and ecommerce functionality. You can control or disable cookies through your browser settings, although doing so may prevent some parts of our website from operating correctly.
PAYMENT PROCESSING
Payments made through our website may be processed by third-party payment providers, including payment gateway and ecommerce service providers.
These providers may collect and process payment and transaction information in accordance with their own privacy policies and security requirements.
Apex Performance Supply does not generally receive or store complete credit or debit card details where payment information is processed directly by a third-party payment provider.
DISCLOSURE OF INFORMATION TO THIRD PARTIES
We do not sell your personal information.
We may disclose personal information where reasonably necessary to operate our business, including to:
- Payment processors
- Freight and courier companies
- Product suppliers and distributors
- Dropshipping suppliers
- Website and hosting providers
- Ecommerce platforms and software providers
- Accounting and business administration providers
- Marketing and analytics providers
- IT and technical support providers
- Professional advisers
- Government, regulatory or law-enforcement authorities where required by law
We will only provide third parties with information reasonably required for them to provide the relevant service.
Some service providers may store or process information outside Australia. Where this occurs, their handling of information may also be governed by the privacy and data protection laws of the country in which they operate.
SECURITY
Apex Performance Supply takes reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.
Security measures may include password-protected systems, restricted access, secure website connections, firewalls, reputable ecommerce and payment platforms and other physical and electronic security measures.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
You are responsible for maintaining the confidentiality of passwords and login details associated with your account.
If you believe your account or personal information has been compromised, please contact us as soon as possible.
THIRD-PARTY WEBSITES
Our website may contain links to websites operated by suppliers, manufacturers, social media platforms or other third parties.
These websites are operated independently of Apex Performance Supply and may collect information in accordance with their own privacy policies.
A link from our website does not mean that Apex Performance Supply controls, endorses or accepts responsibility for the privacy practices, security or content of the third-party website.
We recommend reviewing the privacy policy of any third-party website before providing personal information.
ACCESSING OR CORRECTING YOUR INFORMATION
You may request access to personal information we hold about you or ask us to correct information that is inaccurate, incomplete or out of date.
We may need to verify your identity before processing a request.
In some circumstances, applicable laws may allow us to refuse access to certain information. Where appropriate, we will explain the reason for doing so.
RETENTION OF PERSONAL INFORMATION
We retain personal information for as long as reasonably required for the purpose for which it was collected and to satisfy our legal, taxation, accounting, warranty and business record-keeping obligations.
When information is no longer reasonably required, we may securely delete, destroy or anonymise it.
CHILDREN'S PRIVACY
Our products and services are not specifically directed toward children.
We do not knowingly seek to collect personal information from children without appropriate consent.
CHANGES TO THIS PRIVACY POLICY
Apex Performance Supply may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology or legal obligations.
The current version will be published on our website.
Last updated: September 2026
CONTACT US
If you have any questions, concerns or requests regarding your personal information or this Privacy Policy, please contact:
Apex Performance Supply
Website: apexps.au
You can also contact us through the contact details or enquiry form available on our website.